Mailchimp provides unrestricted funding to various non-profits around the metro Atlanta area. For years the experience just consisted of a third-party online form. The experience needed stronger visuals in order to better promote the grant and to grow the pool of applicants.
The team wanted an identity for the experience and a bespoke form for users to fill out during the application process. I designed a microsite where applicants could submit their request for funding as well as learn more about the program as a whole. The form itself leverages bold simple shapes overlayed atop a ridged background pattern that is meant to emphasis the simplicity and ease of of Mailchimp Unrestricted's application process.
Creative Director
Christian Widlic
Art Director
Chase Curry
Design
Devin Wistendahl
Motion Design
Tom Hoying