Info

PushPush is an art incubator and studio based in Atlanta, Georgia. Their mission is to empower artists with unique voices by establishing a safe space for creatives of all kinds to experiment, think differently, and ultimately find a market for their art.

At the heart of everything PushPush believes in is the emphasis on the artistic process. Their modus operandi of BILD— "Big Ideas, Longer Development," stresses the importance of being in the throws of creation, rather than fixating on the finish line. Our team developed a brand image that reflects this relationship of process by layering various textures and textile ephemera associated with the development phase of a project, culminating in what we see as a love letter to the artistic process. The brand is loose, gestural, experimental, and not at all concerned with feeling like a polished "final product."